About

Jim DeBerry has served the professional salon industry with pride since 1978.

This 35 year journey has covered a broad spectrum of roles, each an opportunity to appreciate the many facets that comprise this arena we call…”the beauty business”.

Jim, who fell in love with this business over 3 decades ago, enthusiastically refers to it as “the best and most fun industry in the world!!”

Jim started as a distributor in New York State for Jhirmack Products, founded by Jheri Redding. He then pioneered brands such as Paul Mitchell, Sebastian, L’Oreal Exclusive, Framesi, and Creative Nail in the 80′s and 90′s. This business grew to 23 sales consultants and 9 stores, selling to BSG in 2001.

In 1997, Jim opened a second distributorship in Colorado, New Mexico and Wyoming, which was sold to the Aerial Corp. He was a partner in Salon Success Inc., an exclusive Paul Mitchell Distributorship serving Florida and Georgia. In 1995-96, Jim’s distributorship, Neu Dey Salon Services, was named Distributorship of the Year by Modern Salon Magazine, the salon industry’s leading publication. These years as a “hands on” distributor offered an opportunity to consult directly with hundreds of salon owners, and train thousands of stylists and owners on the business aspects of the salon business.

CLIENT LIST: Kevin Murphy,J Beverly Hills,Ovation,Framesi,Beautyscope